Hard Werken: One For All Graphic Art & Design 1979-1994
The first major publication on the innovative and experimental design work produced by the vanguard design group Hard Werken, which made its first appearance in the late 1970s as an eponymous magazine. Born of the collective desire of a group of young, Rotterdam-based graphic designers to express themselves, the group’s core members were Henk Elenga, Kees de Gruiter, Gerard Hadders, Tom van den Haspel, Willems Kars, and Rick Vermeulen. This chunky and outlandish book dives into Hard Werken’s anarchic design – contrary to typographic conventions and modernist currents of the time – as a brash, elusive, and distinctly Rotterdam phenomenon. Thanks to Valiz (Rotterdam).
480 p, 17 x 24 cm, softcover, Valiz (Rotterdam).